Welcome to our new unified website
February 14, 2022
Our redesigned website is here, and it provides a sleeker, faster loading, and more intuitive experience for customers—whether they’re using a desktop computer, laptop, smartphone, or tablet—to find solutions in plastics that create value today and transform the future.
The updated Primex website also includes significant upgrades in content and design that you’ll love, including enhancements that make it easier than ever to:
- learn about our sustainable innovations,
- connect with our customer service team,
- access tech sheets and other up-to-date product specs,
- get a sample or price quote,
- find a location near you,
- and more!
In addition, the new unified website also includes expanded information about who we are and why we do what we do. We explain why sustainability is critical to our mission and how we reduce waste, excess material, and energy use.
Read on to find out how Primex’s redesigned website makes it easier for customers to do their jobs.
Go behind the scenes of the redesign project with Primex’s business unit director Doug Borgsdorf and digital marketing coordinator for the business units Kayla Clevenger. Their responses—below—have been condensed for length.
Why did Primex redesign its website?
Borgsdorf: Primex worked with the B2B web design experts at TBH Creative to merge its former three websites to create a unified user experience with a more visually appealing design. Every page on the new site has been optimized to help our customers, vendors, and employees get what they need—when they need it—without any hassle.
Clevenger: This project also allowed us to reorganize our online content. We simplified the site architecture, added more interlinking, reworked tech sheets, updated sell sheets, and even expanded information about our products and services for different industries.
What new features are you most excited about? What will users most appreciate?
Borgsdorf: Our new website features a resource library full of informational pieces about our products, materials, and services. Without even having to send an email or make a phone call, our customers can learn what products might be best for their next project.
“We are excited to have a strategic and effective new company-wide website that improves communication with customers, vendors, and employees.”—Doug Borgsdorf
Clevenger: With the addition of the leadership page, the new website gives Primex a voice so that new users can get to know our team. Adding a company-wide blog also provides an excellent opportunity to share what we are working on with our customers and educate them on our products.
What does the staff think about the new site?
Clevenger: Our website team is so proud of the collaborative effort across the entire company in creating a cohesive website representing all of Primex. It is sleek, modern, and really shows off who we are.
Borgsdorf: We plan to keep adding more resources and information about our innovative solutions and best-in-class products.
See the difference for yourself
Visitors to our updated website now have everything they need at their fingertips. Explore our new site, and tell us what you think.