Woodruff / O’Neil Announce Name Change
October 28, 2016
Woodruff Corporation, the leading manufacturer of reusable, returnable and recyclable plastic shipping containers, point of purchase displays and retail packaging, and O’Neil Color & Compounding, a leading supplier of color and polymer solutions for plastics processors, have announced a change of their names to Primex Design & Fabrication and Primex Color, Compounding & Additives, respectively. Both companies are divisions of sheet extruder Primex Plastics Corporation, a subsidiary of ICC Industries.
“The new names are more indicative of who we are, what we do and our relationships with our parent company, our customers, employees and suppliers,” said Doug Borgsdorf, Primex’s Business Unit Director for Woodruff and O’Neil.
Though the new names don’t become official until January 1, 2017, both companies are using Pack Expo 2016 (Chicago, November 6-9) to launch what they call the “one company” concept. “We want to use this opportunity to introduce our various constituents to, not only the new names, but the important changes in the way we interface with the market,” said Borgsdorf.
“The new names reflect an emphasis on the synergies between Woodruff, O’Neil and Primex in delivering total solutions to our customers, from materials through recycling,” said Primex President Mike Cramer. But it’s more than one-stop shopping. It’s involvement at the project development stage, ensuring all of Primex’s assets are employed to solve customer challenges and offer the best solutions. According to Cramer, these resources include technical development at Primex’s John J. Farber Technology and Innovation Center, centralized quality control, faster delivery and a single point of contact for the entire process. “All of our Business Managers will be cross trained and well versed in the entire Primex family of services and expertise, allowing them to offer our customers a more comprehensive approach to their needs,” said Tim Schultz, Primex Vice President of Sales and Marketing.
An additional benefit to the changes include customer access to Primex’s vast inventory and local distribution network. These encompass five U.S. locations and one in Europe, providing just-in-time (JIT) materials for manufacturers along with 24/7 technical support.
“The name changes allow our companies to approach the market with one unified brand, one that has stood for high quality, innovative products since 1965,” said Schultz.